Working in close collaboration with the marketing team at Belle Tire and production company Rare Medium, Well Done, and based on research and consumer feedback, Atomic Ideas created three new commercials to highlight the fact that tire shopping really isn't that much fun.
The new campaign capitalizes on Belle Tire's commitment to providing an unexpected and extraordinary customer experience for tire and automotive service customers, and introduces the new tagline "Better At Every Turn."
The spots contrast the alternate reality of a universe where people live for the day they have a flat, or their car breaks down, with the reality that those events are about the last thing a normal person looks forward to. Take a look and let us know what you think!
Atomic Ideas is an idea factory for marketers that need a boost.
We offer businesses strategically sound ideas to accomplish their business objectives, and then we execute them.
The results are compelling selling conversations that connect companies with their best customers, both internal and external, offline and online....aligned.
When that happens, our clients sell more stuff.
Originally envisioned in pencil by you Brad!
Posted by: Russ Tate | 09/23/2011 at 02:48 AM
Great spots! I love the framing and composition of the shots - Great storytelling too!
Posted by: brad | 09/22/2011 at 08:41 AM