At Atomic Ideas, we're all about trying to take the B.S. OUT of brand strategy. But maybe we're blowing smoke. Because Donald Trump is living proof that you can be full of it, yet still rise to the top of the polls. Here we present 8 carefully cultivated brand attributes that are helping "The Donald" be a force to be reckoned with in the upcoming presidential race.
1. BRAND IDENTITY: He has a really ritzy logo which clearly and
quickly informs us of his ritziness.
2. BRAND MISSION: Make money. Lose money. Lose other people's money. Go bankrupt. Fix bankruptcy. Marry beautiful women. Divorce them. Lose money. Be a master of spin. Say things I couldn't possibly believe are true... with conviction. Make it all sound like the American dream come true. In other words, strive to be pretty much just like the government and many politicians without ever having been either.
3. UNIQUE SELLING PROPOSITION (USP): All the others are stupid. Plus, no other Presidential candidate can uncover a birth certificate like I can.
4. VALUE PROPOSITION: "It's better to be a billionaire... Nah, na, na, nah, nah!"
5. BRAND ICON: His hair has become synonymous with success (and bad hairdos), not just in America, but around the world! More recognizable than Nike's swoosh.
6. BRAND FILTER: His brand embodies four Focus Words that are the foundation for his succes; "You're Fired!" and "F*%K You!" The first two words will rock the White House; the other two (which he tends to toss around like hand grenades) will put all those other pesky nations he'll have to deal with in their place. 'Nuff said, Mr. President!
7. BRAND VALUES: We (me) are (is) driven to buy things that are under-valued and quickly turn them around for profit (including Democrats, if possible).
8. TAGLINE: Don't Miss Celebrity Apprentice. Sundays at 9:00 pm on NBC!
Clearly define these 8 brand attributes for yourself or your business and you too could sell igloos to Eskimos.
Of course, if Trump does trump all the other candidates despite himself, Air Force One and the White House are going to get the best makeovers they've ever had. We can't wait to see the results!
* Disclaimer: The opinions expressed here are by no means meant to be a political statement. As an entity, Atomic Ideas is not partisan, bipartisan, Republican, Democrat, Plutocrat, Conservative, Liberal, Independent, or Tea Partyish. Nor do we mean to be inflamatory, wishy-washy, obtuse, esoteric, intellectual, or even believable. So there.
Trump as president....pretty scary!
Posted by: Name Withheld | 05/09/2011 at 08:07 PM