Atomic Ideas Whips Up Cash For Genisys Credit Union

 

As we all know, money talks. So this week GenisysCredit Union debuted two new radio spots which feature a likeable, relatable character named "Cash" who is in essence, your hard earned cash - ie. your money! Targeted to "GenY" and "GenX" men and women, these spots, written and produced by Atomic Ideas, casually inform listeners of the benefits of Genisys Credit Union versus banks or other credit unions. 

These spots also roll out Genisys Credit Union's new web address: genisys.me utilizing the just released ".me" suffix. Why use the new ".me" instead of ".com"? Because Genisys is all about you -- or as the consumer internalizes it, all about me!

In just two and a half days on the air, Genisys has already seen a bump up in auto loan originations -- the subject of the first two spots.  Future spots will highlight other areas in which Genisys has a unique selling proposition or "marketable truth."

Take a listen. Then maybe take your cash to Genisys Credit Union! 

GenY Auto Loans

Women Auto Loans

 

 

Comments

[RT]

Nice job Chris! And a talented family, too. It's funny to see that you had the same problems we have to deal with on big commercial shoots... Like pesky cars messing up the shot! Glad Genisys could help bring you all together in a lovely home.

[Chris]

Take a look at our little Genisys Credit Union video we made for TheVoice contest. Let me know what you think.

My kids loved doing this.

http://www.youtube.com/watch?v=UU_QGENyeoI&feature=youtu.be

[Greg Roy]

Thanks, Brad! Hope Cash is treating you right these days!

[brad]

niiiiice! - great voices too.

[Greg Roy]

Thanks, Steeb. You are an astute observer...er, listener. I think wed all like to have a little more cash. I know I would.

-G

[steeb]

Very nice Greg. I like your favorable characterization of "cash" a lot. You definitely should do more spots for Genisys Credit Union.