Over the holiday weekend, the topic of radio advertising came up. I heard someone actually say, "Radio is Dead." Sure regular broadcast radio has some competition from satellite radio and iPod recordings, but for a good percentage of Americans, their car is still "a radio on wheels." And to say Radio is not a viable medium for advertising is just as wrong as saying Social Media is the only medium to advertise on. They're both just tools and both excell at reaching certain types of customers at certain times, and at certain points in their purchase cycle. A well written radio commercial can be every bit as effective at reaching a target audience as a well written TV spot or a well written web video
In any advertising effort, the first step is to develop a sound advertising strategy which is simply identifying a company's best customers, then reaching them with a message about the company's marketable truths, through the most appropriate medium(s) -- which often includes radio.
The radio advertising bureau's website contains many interesting and useful articles highlighting the advantages of Radio Advertising including "10 Reasons to Advertise on Radio" http://www.radioadvertisingfacts.com/10-Reasons-to-Advertise-on-Radio.html.
In short, Radio can create, enhance and build a brand or drive traffic as well as any other medium -- provided it fits with the individual company's aforementioned strategy. It can also be one of the most entertaining and cost-effective advertising mediums.
Here's a few radio advertising classics for your listening enjoyment:
This campaign was so successful they put visuals to it:
Greg, that "Men of Genius" stuff was still really funny as TV commercials- very funny.
Posted by: Steeb | 12/27/2010 at 11:03 AM