A.I. recently teamed up with production company Rare Medium/Well Done and Director Steve Witham to shoot a new three spot package for Belle Tire featuring real customers and their stories. Editorial was completed by the competent gang at HD Studios/Grace & Wild.
The commercials range from heartwarming to dramatic and are recreations of stories told in letters sent by customers to Belle Tire thanking them for going above and beyond their expectations. The actual customers introduce and narrate each commercial.
The first spot just hit the airwaves and we're proud to showcase it right here, right now!
This latter-day business offers American-style sweets, like a multi-layer carrot cake, and Jamaican cooked food including escovitch and (Friday through Sunday) fish tea, plus the familiar patties and island pastries.
Posted by: Supra Skytop | 02/10/2011 at 03:48 AM
Great Spot!! Who wrote it???
Posted by: Name Withheld | 12/16/2010 at 12:03 PM