What do you do when you see a brand that is beloved by nearly everyone for it's leading-edge design and cutting-edge coolness factor? Sure, you could try to imitate the design and marketing strategy that made that brand great, or you could just somehow link that product to yours and hope it basks in the glow!
That's what Hyundai did. In an article this morning in the Detroit Free Press Auto Section, Hyundai has announced that they are giving away an iPad to Hyundai Equus buyers when they come back (after a few days living with the car) to learn more about the features and operation of their new Equus. There will even be an Equus App on the iPad to help buyers get the most out of their new car.
Now while I'm all for freebies and gratis iPads, the fact that I have to have to return for a training session for my car and they're giving me an App to aid me thereafter, kind of makes me a-scared. Is this car too complex? I want a car, not life-long recurrent training. To my mind, if it's that difficult to understand, the ergonomics must suck! (Think BMW radio/electronic stacks of a few years ago).
I guess you could argue that Hyundai is just trying to appeal to younger buyers by showing they understand this generation's iPad proclivities, but I think they could have just given the iPad away or announced a "fun/functional" APP instead of linking it to "understanding" the vehicle.
Just one iWriter's iOpinion. What do you think?? Hit the comment button below to let your voice be nerd...er, heard.
I can't make my computer work, why would I want anything that complicated i my car????
Posted by: Name Withheld | 12/16/2010 at 12:22 PM
Good points Greg. Even with cars, less is still more when it comes to technology!
Posted by: Russ | 11/19/2010 at 09:08 AM