11/28/2009

Black n' Blue Friday

Seems just about every retailer  has a "Black Friday" sale.  "Black Friday" sales are definately the "hot" marketing tactic. 


In fact, I even saw a TV commercial for Maaco for their "Black Friday" sale. Seems you can save big on every paint service they offer until Saturday at noon. The problem is, I saw the commercial at 11:12 pm Saturday night. 
Not only have they wasted their money by not utilizing this "hot" tactic correctly, but now I actually have a lower opinion of them. If they can't get their advertising right, what else will they mess up? My paint job?

It's the same with marketers and the "hot" tactic of social marketing. Done incorrectly, companies at best lose their window of opportunity for influencing consumers at the proper point in the buying cycle, and at worst, they risk converting a neutral attitude to their product or service, into a negative one. 
Greg Roy
By Greg Roy
Nov 28, 2009 11:46:03 PM | Advertising, Brands & Branding, Business Life, Cool Websites, Corporate Identity, Creativity, Design, Digital Strategy, Media, Packaged Goods, Research, Search Engine Marketing, Search Engine Optimization, Selling Stuff - Customer Service, Selling Stuff - Social Media, Selling Stuff - TV Commercials, Selling Stuff!, Social Media Marketing, The Buzz, The Internet, TV Commercials, Who Knew? Ad Facts!

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